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SDI Productions | E+ | Getty Images A new report from Forrester Research predicts consumers will get more emails, texts and push notifications than ever before in 2021 as brands try to develop more direct relationships with customers amid the pandemic and economic fallout. Forrester’s “Predictions 2021: B2C Marketing” report forecasts that marketing message volume
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The content highlighted in this article has been created and hosted by Physics World’s corporate partners. It is free to read but you will be asked to share your contact details with the relevant partner first before being granted access immediately afterwards. Welcome to the latest in a new series of sponsored articles showcasing some
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It is said that many residential areas in the Western US are at risk for wildfires, yet they are usually undisclosed to buyers by real estate agents, the sellers, and the government. The Montanos’ Experience Last August, Jennifer Montano, and her family lost their home in Vacaville in California from the LNU Lightning Complex fires, so-called because they were named after Cal Fire, of the
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Credit: Sam Chivers When scientists, public-health bodies and governments around the world warn that antimicrobial resistance is the next great health crisis, they have good reason. Since the 1960s, bacteria and other microorganisms have become increasingly resistant to antimicrobial drugs, leading to more and more people dying. Drug-resistant diseases kill around 700,000 people each year,
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SAN FRANCISCO — Two years after acquiring mobile satellite services provider Thuraya Telecommunications, Emerati fleet operator Yahsat is prepared to begin updating its L-band fleet. In August, Yahsat announced a contract with Airbus Defence and Space for Thuraya-4 NGS that includes an option for a second identical satellite, Thuraya-5 NGS. Yahsat plans to spend approximately
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Pedestrians wearing protective masks walk past a Microsoft Technology Center in New York, on Wednesday, July 22, 2020. Jeenah Moon | Bloomberg via Getty Images Lawyers who prosecuted Microsoft over alleged antitrust violations in the late 1990s saw some familiar tactics in the Justice Department’s complaint against Google filed Tuesday. But it’s far from a
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Date/Time: November 19, 2020 (1-2PM ET / 10-11AM PT) The process to decarbonize power systems is complicated. Grid operators are tasked with balancing affordability and reliability as more renewable energy comes online. Utilities must find the right mix of energy resources to decarbonize while planning for extreme weather events. Meanwhile, the imperative to increase renewable
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Hello Nature readers, would you like to get this Briefing in your inbox free every day? Sign up here The diabolical ironclad beetle (Phloeodes diabolicus) is notoriously tough.Credit: Alice Abela Material scientists have discovered what makes the diabolical ironclad beetle (Phloeodes diabolicus) almost uncrushable. Scans showed that sections of the beetle’s exoskeleton lock together like
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Scientists are fascinated by the formidable exoskeleton of the “uncrushable“ Diabolical Ironclad Beetle, which may have industrial applications for making materials with exceptional mechanical strength and toughness for use in aeronautics and construction. An Amazing Species of Beetle Researchers have found this beetle to have such a strong exoskeleton that they began to study its material to find ways of applying
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Intel CEO Robert “Bob” Swan announces the chip group’s new microprocessors called “Tiger Lake” at the technology fair CES in Las Vegas on Jan. 7, 2020. Christoph Dernbach | picture alliance | Getty Images Intel shares fell 10% in extended trading on Thursday after the company reported fiscal third-quarter earnings that were stronger than analysts
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NASA image of a dust storm from 1998. Provided by the SeaWiFS Project, NASA/Goddard Space Flight Center, and ORBIMAGE – NASA Visible Earth, Public Domain, https://commons.wikimedia.org/w/index.php?curid=402743 By Jeremiah O’Mahony The Canary Islands spent a few days of March 2018 shrouded in Saharan dust. Calimas, two-to three-day-long gusts of sand and warm wind named for the haze they
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WASHINGTON — The chairman of the Senate Commerce Committee introduced a bill Oct. 21 to formally give the Commerce Department space traffic management (STM) responsibilities, but the funding required to carry out that work remains uncertain. Sen. Roger Wicker (R-Miss.) announced he had introduced the Space Preservation and Conjunction Emergency, or SPACE, Act, a bill
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The feathered dinosaur Ambopteryx longibrachium (artist’s impression) was inept at gliding and incapable of powered flight. Credit: Gabriel Ugueto Palaeontology 22 October 2020 Little bat-like dinosaurs could glide — but only just. It is one of the enduring wonders of evolution that natural selection can produce complex traits such as flight. But that doesn’t mean
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A highly flexible and NIR-responsive conducting polymer hydrogel could repair serious injuries to peripheral nerves. (Courtesy: ACS Nano 10.1021/acsnano.0c05197 ©2020 American Chemical Society) Researchers in China have developed a stretchable and conductive hydrogel that they claim could one day be used to repair peripheral nerves – delicate tissues that transmit bioelectrical signals from the brain
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Researchers are currently undertaking a program for restoring seagrasses, which also rejuvenated the marine life in Virginia coastal bays. All over the world in all continents except Antarctica, there are over 70 seagrass species. They occur in shallow waters, and in Virginia, eelgrasses (scientific name: Zostera marina) are used as habitat by bay scallops and fishes. They also maintain barrier islands and keep
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SAN FRANCISCO — Airbus Ventures invested 2.5 million Singapore dollars ($1.85 million) in Zero-Error Systems (ZES), a Singapore startup developing radiation-hardened integrated circuits. With the funding, ZES will “scale its operations, and work with international customers to deploy its products into space, as well as explore new applications, including self-driving vehicles with high levels of
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1. Roulois, D. et al. DNA-demethylating agents target colorectal cancer cells by inducing viral mimicry by endogenous transcripts. Cell 162, 961–973 (2015). CAS  PubMed  PubMed Central  Article  Google Scholar  2. Chiappinelli, K. B. et al. Inhibiting DNA methylation causes an interferon response in cancer via dsRNA including endogenous retroviruses. Cell 162, 974–986 (2015). CAS  PubMed 
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Tesla CEO Elon Musk attends the Tesla Shanghai Gigafactory groundbreaking ceremony in Shanghai, China, January 7, 2019. Aly Song | Reuters Elon Musk’s electric car and renewable energy company, Tesla, reports third-quarter results after the bell on Wednesday. Here’s what Wall Street analysts are expecting, per an average of analyst estimates compiled by Refinitiv: Earnings
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Microsoft is partnering with billionaire entrepreneur Elon Musk-led SpaceX and others as it targets space customers, the software giant said on Tuesday. The partnership with SpaceX Starlink will provide high-speed, low latency satellite broadband for Microsoft’s Azure Modular Datacenter, the company said in a blog post. With the new move, Microsoft aims to “make Azure
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The diabolical ironclad beetle (Phloeodes diabolicus) is notoriously tough.Credit: Alice Abela Scans reveal what makes beetle ‘uncrushable’ They don’t call it the diabolical ironclad beetle for nothing. Phloeodes diabolicus, a rugged insect native to western North America, has an almost supernatural ability to resist compression and blunt hits. Now, 3D scans have revealed that layered
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WASHINGTON — NASA and the Department of Energy announced a memorandum of understanding (MOU) Oct. 20 that is the latest in a series of measures by the two agencies to expand cooperation. The MOU, signed by NASA Administrator Jim Bridenstine and Secretary of Energy Dan Brouillette and announced at a meeting of the Secretary of
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The Saturday before President Donald Trump got COVID-19, I bought a desk at one of those warehouse furniture stores — one of the ones with the annoying jingle that gets stuck in your head despite your best efforts to the contrary. Buying the desk was my last bit of acceptance that working from home was
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Sequencing DNA at the Cancer Genomics Research Laboratory in Gaithersburg, Maryland.Credit: National Cancer Institute/SPL Equity in Science: Representation, Culture, and the Dynamics of Change in Graduate Education Julie R. Posselt Stanford Univ. Press (2020) In 1916, Saint Elmo Brady became the first African American to be awarded a doctorate in chemistry in the United States.
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Space communications: an illustration of the new concept for using light to communicate in space. (Courtesy: Yen Strandqvist/Chalmers University of Technology) The most sensitive receiver to date for picking up optical signals in free space has been designed and demonstrated by researchers in Sweden. Peter Andrekson and colleagues at Chalmers University of Technology say they
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Heavy rains and floods have plagued Hyderabad, with 70 dead in Telangana and grim situations in Karnataka and Telangana. Heavy overnight rains Last Saturday, heavy overnight rains battered many areas in the two states and caused massive destruction.  The Yellow alert advisory was already issued, mostly since heavy rains were thought to affect isolated places in many districts
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The challenge trials aim to accelerate the development of COVID-19 vaccines.Credit: Andrey Rudakov/Bloomberg/Getty Young, healthy people will be intentionally exposed to the virus responsible for COVID-19 in a first-of-its kind ‘human challenge trial’, the UK government and a company that runs such studies announced on 20 October. The experiment, set to begin in January in
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A linear accelerator with the portal dosimetry panel (EPID) deployed. (Courtesy: Murillo Bellezzo, Maastro Clinic) Radiation therapy is a complex procedure, with a series of equipment and dosimetry checks performed before every treatment to ensure its safety and accuracy. However, there’s still potential for errors to occur during the actual radiation delivery, such as changes
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Mothers, beware: a study showed that babies may be drinking millions of microplastic particles a day from warming and shaking the milk from formula bottles.  A bottle of formula milk for your baby is supposed to provide fat and vitamins for growth and development. However, in warming and shaking the milk formula, millions of microplastic
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